Eli Romberg

Eli Romberg

SEM & PPC Specialist

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Professional Profile

My introduction to the World Wide Web was made in 1994 when I experienced the Internet for the first time through an early beta release of Netscape Navigator. It was love at first sight. More than a decade and a half later, I am still mesmerized by the infinite possibilities and opportunities the Internet has to offer.

Today, my passion for the online world is realized through my career as an online marketer. I am a certified search engine marketing specialist with 2+ years of proven work experience managing locally-focused, pay-per-click advertising campaigns.

More recently, I’ve been given the opportunity to play a more strategic role. As Partner Manager, I am responsible for managing my company's partnerships with the major search engines and ad networks, developing new partner relationships, coordinating platform integrations, and executing other key initiatives.

I am a result oriented professional, with a proven track record of delivering results that meet and exceed expectations. Beyond my innate passion for the internet, I also have a deep understanding of the technologies that drive it and an aptitude to learn and adapt to the ever-evolving industry.

Work Experience

Jun 2009 - Present

Partner Manager

Marchex, Inc. - Seattle, WA


  • Manage partnerships with major search engines (Google, Yahoo! and Bing) as well as other online distribution sources such as Facebook, SuperPages, Amazon and more.

  • Work closely with Business Development to establish relationships with new distribution channels, explore new advertising opportunities and onboard new partners.

  • Support Campaign Management team through solving and troubleshooting escalated account issues. Provide the team with updates on best practices and new industry standards.

May 2008 - Jun 2009

Search Marketing Specialist

Marchex, Inc. - Seattle, WA


  • Created and managed +1,000 locally focused PPC campaigns across all 3 major engines as well as 2nd tier engines and search networks.

  • Conducted in-depth keyword research for text-based search engine advertising campaigns and composed and tested ad copy to produce optimal click through rates.

  • Actively monitored campaigns, optimizing under performers - boosting their performance to ensure key metrics and desired ROI’s were consistently met.

Apr 2007 - May 2008

Online Community Manager

Action Packed Media


  • Monitored high traffic social networks for media conglomerate Viacom and its popular VH1 & MTV websites.

  • Acted as moderator for all on-site asynchronous message boards and blogs enforcing standards to ensure a respectful environment within the community.

  • Interacted with the user base of the community, fostering power users while growing the scope of the site with new users.

  • Promoted interactive content that encouraged participation and the development of member-generated content.

Professional Skills

Expert, 3 years

SEM / PPC


Proficient in creating, executing and optimizing search engine marketing campaigns across all the major ad networks, including Google AdWords, Yahoo! Sponsored Search, Bing adCenter, and Facebook.

Extensive hands-on experience using Google AdWords Editor, Yahoo! Search Marketing Desktop, Microsoft Advertising Intelligence and Facebooks’ bulk uploader application.

Google AdWords Qualified Professional.

Expert, 3 years

Google Analytics


Implemented and managed Google Analytics tracking on multiple websites. Worked closely with clients to determine and develop key performance indicators (KPIs).

Analyzed performance data and reported back to clients providing recommendations for improvements and optimization suggestions.

Advanced, 6 years

XHTML & CSS


Have years of previous web development experience building and maintaining websites for a variety of SMB clients. Today, I mostly tweak existing XHTML & CSS code, modifying page elements to achieve desired look and behavior.

Advanced, 4 years

Microsoft Excel


Have extensive working experience with Microsoft Excel. Experienced in manipulating and analyzing large datasets, creating custom reports, forming pivot tables, generating histograms and operating other advance Excel functions.

Intermediate, 1.5 year

SQL


Build and maintain SQL scripts and queries for data analysis and extraction, assisting business analysts and end-users with reporting needs.

Work closely with Operations team to identify and implement reporting, control, and automation opportunities to improve overall access to information.

Education

The Hebrew University of Jerusalem

Bachelor of Arts in Business Management


Graduated in 2007 from the Hebrew University of Jerusalem – Israel’s top ranked university – with a Bachelor of Arts degree in Business Management.



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